Cloud Marketing Analytics for Dummies
Snowflake Special Edition
To succeed with marketing analytics, you must access, centralize, and normalize all types of data and make it actionable for business intelligence (BI) and data science initiatives. Acquiring consistent, accurate data is the key to segmenting customers, creating specialized content, formulating unique offers, and measuring the return on your marketing investments.

Download this ebook to learn how to unify, analyze, and securely share data to best know and serve your customers. Highlights include:
  • Moving from mass marketing to personalization
  • How to manage the customer journey and ROI
  • Pursuing modern data science initiatives
  • What’s possible by securely sharing data across a broad ecosystem
  • Why building a modern cloud technology stack matters
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